The just-released “Star Wars: The Rise of Skywalker” snuck its way into the top 10 this past weekend and will likely climb even higher by next weekend. The film grossed $175.5 million domestically in its opening weekend. Other Disney movies in the current top 10 highest-grossing for the year include “Captain Marvel,” “Avengers: Endgame,” “Spider-Man: Far From Home,” “Toy Story 4,” “Frozen 2,” “Aladdin” and “The Lion King.” Basically, Disney has built a monopoly on the industry by adhering to nostalgic remakes, sequels, reboots superhero movies and animated fare — with the rest of the industry trying to replicate the formula (here’s looking at you, Warner Bros.) but failing to achieve the same numbers the Mouse House has posited these last 12 months. Disney’s decade-long game plan was actually a quite simple one — take a big name brand and purposely design its creation to start new franchises until movie-going audiences get tired of it and then, quite simply, just reboot it with a new cast. It’s a pathetically simple premise but it’s been eaten up by a mass audience hungry for familiarity and nostalgia (how long will that kind of demand last?). Here’s a quote via an interesting Verge article published today: Contribute Hire me
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