Reviews for “Amsterdam” are almost universally bad. A 31% on Rotten Tomatoes won’t be bringing asses to seats in theaters, especially for a movie that needed good reviews to succeed.
Before the review embargo was lifted, “Amsterdam” was looking at an opening weekend of $17 million to $20 million, according to pre-release tracking. With word-of-mouth now out there, one can imagine the toxic reviews might depress original projections.
Maybe Taylor Swift fans will show up, but I don’t think it’ll be a driving factor in overall box-office performance. 20th Century has been heavily promoting the movie, so we can imagine they’ve spent a lot on that front, in addition to the $80 million budget.
“Amsterdam” will be released on October 7th, if it becomes a commercial failure then it will be a major setback for Russell, who already has to deal with public criticism over a past #MeToo incident, let’s hope he survives this.
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