If you’ve seen the US “Nope” ads, even before it screened for most critics, you would notice The Wrap being quoted as saying it’s “The Best Movie of the Year.” Duralde reviewed the film, published a negative review and is now wondering who in his staff actually said that: Funny. That ad blurb has actually been circulating since Monday. It contributed and even raised anticipation for Peele’s film. This was surely a mistake on the part of the “Nope” marketing team? “Nope” is currently at 81% fresh on Rotten Tomatoes and has a 76 Metacritic score. Audience scores will be low for this one as Peele really tries to subvert the genre with an unusual narrative — it’s definitely a risk-taking endeavour. Contribute Hire me

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