In The Heights Bombs At The Box Office World Of Reel
Forbes’ Scott Mendelson explains its failure to ignite box-office decently well, stating “In the Heights sold itself as a celebration of Hispanic-American culture but had little else to offer (no stars, no high concept, no IP, etc.) to those who those who didn’t view such a noble sentiment as automatically ‘worth seeing in theaters. “In the Heights” could be another example of audiences acting in opposition to online media narratives....